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Tips for Being the Face of Your Company

As consumers, people want to connect names and faces to the brands they love. Being the face of your company is a valuable business tool that allows you to do just that. By giving your customers a deeper look into your business, you’re helping to develop stronger customer bonds. Follow these tips below to bring a new dimension to your brand as you become the face of your company.

Be the expert
Before an event, be sure to do your research on both your company and industry as a whole as that way you’ll know the ins and outs and be prepared to answer any questions that may follow. If you’re appearing on camera or doing an interview, check to see if you can get a list of questions ahead of time or at the very least find out what topics will be covered. The more prepared you are, the less likely you are to stumble over your words. When speaking about your business, keep in mind that not everyone will have the same knowledge of the topic as you. Use terms that everyone can understand and when necessary, explain industry terms in simple language. That way, people who are learning about your company or industry for the first time will have a better understanding of what you’re saying. If you’re headed to a networking event, create a list of goals, people you want to meet, and come up with a plan in order to maximize the quality of connections you make.

Dress the part
In the professional world, first impressions have the ability to make or break a business. While it might sound shallow, people generally judge others based on what they wear. As the face of your company, it’s important to determine how you want your company to be perceived by others and dress accordingly. For men, a suit and tie is your best bet. Well-known and reliable brands like Chaps are great for creating the perfect executive look. From sport coats to button-downs and dress slacks, dress the part by shopping affordable Chaps looks online.

For women, you can never go wrong with dress slacks or a professional dress. Shy away from vibrant clothing and opt for neutral colors like black, grey, or navy blue. As you start to build your professional wardrobe, stick to classic brands like Ann Taylor who are known for their classic styles, which are perfect for the office as well as networking events. This doesn’t mean you have to spend a ton of money on new work attire! By shopping secondhand, you can find Ann Taylor clothing for less and fill your closet with timeless blouses, skirts, slacks and dresses.

Regardless of your style, always make sure your clothes are clean, wrinkle-free, and fit properly. These are small elements of your appearance that can sometimes be overlooked, but tend to make a big difference in the quality of your overall outfit.

Be authentic
As the face of your company, of course you want to portray your business in a positive manner. However, it’s important to always be honest and authentic. Brands that lack integrity always seem to be exposed when their brand image doesn’t exactly match their actual values. Remember, people don’t expect your brand to be perfect, but rather honest and authentic. Sure it’s easy to portray your business as something it isn’t, but that will only end up being a major branding mistake in the end. Do your best to ensure that your media presence is in sync with what actually goes on in your day-to-day operations. Show your clients and your customers what your company is about, who is behind it, and what you value the most. People will develop stronger consumer ties when they feel their favorite brands have a human face with a strong narrative!