New Book: Things They Won’t Teach In Business School

New book release from P.E.R.K. Consulting founder and president, Andrena Sawyer!

So, you want to be an entrepreneur? There’s bad news and good news. The bad news is that it may not be at all like what you see on social media—the serene photos on the beach, instafame, and the perfect work/life balance. The truth is, only a handful of people get to experience that consistently, and those who do pay their dues for an average of 15 years. But, don’t be discouraged! There’s good news too, which is that freedom and autonomy are real, and so is the thrill of doing something that you love day in and day out. The question is, how do some people do it?

According to research from the Small Business Administration, only half of new businesses survive for the first five years, and only 35% are able to survive for 10 years. Even more grim, Bloomberg research shows that eight out of every 10 businesses fail within the first 19 months. Common reasons for business failure include leadership and management failure, weak value proposition, unprofitable business model, and poor financial management.

In her new book, entrepreneur and business consultant, Andrena Sawyer, shares the secrets that every new entrepreneur should know. From the value of infrastructure to remaining relevant, aspiring and operational entrepreneurs will learn:
-How to build a sustainable business from within;
-How to create a healthy work/life balance;
-How to stay true to their original vision, while creating a model that consistently engages their audience; and
-Creating cashflow streams that will enable them to defy the odds and beat the statistics.