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Increase Your Company Revenue Without Stressing Out

Contributed by Rachel Wells

If you are going to charge top dollar for a service, then you must deliver at least twice as much in value to your client. That’s my number one rule for client retention in my career coaching company, and it always guarantees 100% customer satisfaction and 5* reviews.

It’s a business principle my mother ingrained in my business and work ethic since I was a child: Do more than what’s expected of you. Go the extra mile.

I don’t just deliver what they expect. I go above and beyond and throw in a few freebies and resources, some extra help along the way, to make sure my client has all they need to put their best foot forward, whether it is in landing their first job, securing an interview, gaining the confidence to pursue their dreams, or building a stunning resume.
When you go the extra mile, your client is less inclined to go with another service or company, because you are building their trust in you, and they will feel special and honored to work with you. They won’t want to go with any other service provider, because they’ll think, “ABC company doesn’t give me all the extras that XYZ does. XYZ company is a pleasure to work with, they make me look forward to doing business with them.”

As a result of living by this principle, one of my clients was so impressed that they have given me repeat business 3 times! And they offered to pay 2x as much for one of my services! AND they have left me a 5* review, as well as telling me this week that they are going to leave me another one.

Another one of my recent clients has worked with me 4 times. And another one has used my services twice and counting. I keep getting repeat business every week.

So now, by applying the principle of “giving,” I haven’t lost any money at all. I have gained four times more profit through their repeat business with me; and they have given me even more profit through leaving their 5* review, which means that when prospective customers see it, they’ll pay me for my service as well.
For all the mathematical geeks out there, let’s put this into a numerical perspective, using the above example as a model.

Let’s say I charge a client $250 for a service. I gain 3x the profit because they have done repeat business with me twice. And then, they leave me a public review, which means other prospective clients are able to see it, and it assists them in their decision of whether or not to work with me. If they decide to work with me, then that’s 4x the profit.
That means this client has already generated me $1,000 in revenue. 

Now if this principle gets repeated, then the clients who see their review and choose to work with me as a result, give me 4x more profit as well. And the cycle keeps on going.
But, notice, I didn’t go the extra mile for the purpose of gaining repeat customers and business. I did it out of the sincerity of my heart because it’s part of my nature to help people, that’s just what I do. When people notice that you are genuinely interested in them and care about making a real difference in their lives, then they will care more about you.

Don’t help your customers with the mindset of, “When are they going to give me my money back?” Do it because you really care.