‘Social Media’ Category

3 Common Nonprofit Marketing Pitfalls (& How to Solve Them!)

Nonprofits are not specialized in marketing, so you’re bound to make mistakes. Here’s how to overcome some of the most common nonprofit marketing pitfalls

3 Strategies For Improving Your Nonprofit Marketing Plan

Marketing your nonprofit can introduce you to new supporters, bring in more dollars, and increase awareness about your organization and cause.  But does your nonprofit have a marketing plan? If the answer is no, you’re in good company. For many nonprofits, creating a marketing plan is perpetually on the to-do list, while marketing activities continue […]

How to Grow Your Business in a Post-Pandemic World

Businesses across the world have faced a number of difficult business challenges during the pandemic. Apart from the health crisis, many have had to struggle with dwindling customer demand, supply chain interruptions, cash flow issues, and increased uncertainty. It was hard to get by then, and now is proving just as challenging as the pandemic […]

5 Tips to Help You Plan a Successful 2018

At this time of the year, it is quite usual for many individuals to start planning the next year if they haven’t done so already. Firms and corporate bodies from all walks of life often set aside quality time to do some thinking and reevaluate their businesses and performance over the year.

Planning is quite important for individuals as it is for multinational companies. It helps to chart a course for the next year and determine where and how efforts and resources will be directed. It also provides individuals and corporations a roadmap for decision making in the new year.

Here are five tips to help you plan a successful new year:

Know the current state of your Life or Business. The first thing we need to do when planning for the next year is to take some time to think and reflect on how what we’ve done so far and what we’ve achieved. We should review our goals and measure our achievements properly. We are then able to point out outstanding goals that needs to be rolled over into the new year. This helps us to accurately describe and assess where we are now. It provides a starting point from which we can effectively plan the next year.

Define what you want. After reviewing and reflecting on the previous year, the next thing to do is to define your goals for the next year. Have a Vision for the year. You could use a pen and a book or even a notepad on your phone to make a list of things you want to achieve based on your values and priorities. Whatever it is, it is important that you note it down somewhere.

Break it down into chunks. Defining your goals isn’t enough, you should also break them down into smaller and achievable chunks. For instance, if you want to write a book in the new year, you can break it down into one paragraph or page a day. If you want to lose weight, you could decide to take a walk or exercise for 20 minutes daily. When you break your goals down like this, it becomes easier to work on and achieve.

Resolve to be committed to your goals. Having defined what you want to achieve and how you’ll go about it, it is important that you firmly resolve to be fully committed to achieving them. Be self-motivated. Develop discipline and consistency. Goals are useless if we don’t commit ourselves to achieving them.

Be action oriented. To see your goals and dreams for yourself, family, business and career come to a reality this new year, you have to get up and work at it. Be determined to work “Really Hard” like your success depends on it, cos it really does. Be the hardest worker in the room. Get up, get started and keep moving. Don’t wait until the perfect time cos there won’t be any. You might as well make Nike’s tagline your motto for the year; Just do it!

Have a successful year!

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About the Author
Damilare Fakorede is a Student, Writer, Blog Contributor and Speaker. He’s passionate about adding value to others through his teachings and writings on Faith, Leadership, Personal Development and Government. To know more or contact him, visit his blog: korededamilare.blogspot.com

Interested in writing for our Guest Blogger Series? Email us at info@perkconsulting.net 

Importance Of Social Media For Business

Do you know that social media has a 100% higher lead to close rate and that companies, no matter what they sell, use social networks to help grow their brands? We now have one-third of the world using social networks on a regular basis. It is a missed opportunity for such business who decide not to use social networks as it has become a buzz word these days. The ability to brand your company using the great tool of social media is essential for any brand. Here are a few reasons why:

Social Media Builds Brand Loyalty : What you do when you hear a brand name? You look for it on the social media to see if it exists on Facebook, Instagram and Snapchat? If they do not have any social media following or lack in following, it is likely that the online user is going to have a lower trust for the brand for its lack of transparency on social media. It is a fact that consumers now judge a brand based on the appearance they have maintained on social media. With a profound presence on social media, get your account verified to let your customers trust you. On Facebook and Twitter, you need to follow few steps to get your page verified, but Instagram just offers this to some of the top brands out there and not for the new ones.

Social Media Helps You Gain Insight Into Your Customers : Nothing seems to be more convenient than knowing your customers through social media. It is the most convenient way to know about your customers and their interests. Within your accounts insights, one can find out all sort of relevant information about the potential customers. Information such as what time they are most active and what their interests are serves the best in making a brand’s business grow.

Social Media Allows You Make A Business Plan : With insights about your customers, brands can plan their social and marketing activities accordingly. With this you can create personas to help yo pick out your different vital consumers and how their consumer journeys and habits may differ.

Social Media Can Drive Traffic And Get Good Conversions : Brands for women are doing it well on the social media. Social media today is a key driver of traffic and conversions for many brands. Since it works all on digital platforms, it is easy for you to put your products on display, in order for the customers to look at the product and get directed to the site and buy the item online.

How to Do It with Ease: On Facebook, create product tags so every time you post a product in an image, you can tag it with the product details. On Instagram,you have to add links with each post you do. However, with adding hashtags, you can reach a good number of users.

Tip 1: Launch your businesses’ app to make the consumer shopping experience smoother.

Tip 2: Along with organic methods of driving traffic, add-on social media advertising and paid marketing to get better reach and traffic.

Helps You Build Your Relationships : Communicating with your customers means you can get to know them better, understand what they respond to, what they do not and find out what they want from you. You can also return to those who are talking about your brands, like bloggers and social forums. Understanding your customers and interacting with them help brands build relationships and bring a positive light to your business.

Wrapping Up : Get hands-on social media and communicate with your customers. It is the trend of active sessions these days than long lengthy emails and phone calls.  Consumers no longer like the lengthy process of customer service emails and phone calls; they want answers fast – that is why they jump to social media.

About the Author
Loius Martin is the Marketing Executive at a design company that provides professional branding, logo designs and website design services. He has been in the digital marketing for several years and specializes in Blogging and Digital Marketing.